MXM Intent Services and Website Privacy Policy

To provide our Services, we collect and receive information, including personal information, from a variety of sources, including from websites and apps that collect the information, third party data providers, public sources, and other data compilers.

The information we collect and use to provide our Services includes:

• Contact or other personal information such as name, date or month and year of birth, email, and address or zip code.
• Personal or professional telephone number, and postal address, which may alternatively be expressed as latitude and longitude coordinates.
• Job title, history and other professional information such as organizations you belong to.
• Online identifiers such as a cookie or device id, which uniquely identifies your browser or device, or IP address, which identifies your network location. Please see Section 5 for more information on these identifiers.
• Demographic information, such as inferred income or age range, household size, or home ownership, and personal information such as jobs held or educational institutions attended.
• Information regarding consumer interests, such as what type of products or services you may be interested in purchasing, or have purchased before.
• Information about your personal interests, such as what types of hobbies you might have, whether you are a likely pet owner or a frequent traveler.
• Characteristics of protected demographic classifications, such as race, color, religion, sex/gender marital status, national origin, or ancestry, provided that we generally only use this information in our Services where "consent" is not required.

Some of the above information may be inferred -- for instance, if certain identifiers appear connected to the same person or phone number/email address, we may infer that they relate to the same individual. We may combine any of the points of information we collect or receive with other information.

MXM Intent also receives information through this website (and any other website we operate), and our business operations, as described in Section 6.

MXM Intent uses the personal information described above for various purposes, but mainly in order to provide our data marketing services, including those described on this website. We describe those services below:

• Data Marketing Services. Our Services include licensing or otherwise making available marketing information and insights (which may include personal information, as defined under applicable law) to our clients to help them identify audiences, improve outreach, and better understand customer interests and engagement. For instance, we might inform a client that one of their customers is a likely auto buyer, has a likely interest in technology, or has pets.
• Audience Segments. Similarly, we may create groups of individuals we believe are interested in particular types of products or services or have other common interests or characteristics. These are often referred to as "Audience Segments." We may in turn provide these Audience Segments to a variety of advertising and data management platforms that our clients (or these platforms' clients) work with, to help these clients to target and advertise in a relevant way to those groups of individuals. This process sometimes involves combining the identifiers that we process with other online or device identifiers (including those held or created by these platforms), in order to make personal information available across different channels, such as television or mobile devices.
• Combination of Personal Information. When we do either of the above, we often combine the third party personal information we maintain with our clients' personal information, in order to create an "enriched" profile for our clients. For instance, if our client knows that their own customer is a 55 year old male who occasionally purchases casual clothing, we might "enrich" the customer's profile with an estimate of net worth (based on his zip code) or with the fact that he is an avid runner.
• Retargeting Services. We sometimes help our customers to "retarget" marketing content to website visitors. In particular, our Services help customers to contact (e.g. through email or telephone) people who visited or logged in to their websites by cross-referencing information such as cookie identifiers and emails for those purposes.
• Additional Marketing Services. Other Services we may make available may involve (a) assisting clients when they seek to target and optimize email campaigns, display, or other marketing; (b) measuring the effectiveness or performance of marketing campaigns, by determining which messages are most likely to be seen or opened by which types of consumers, or which types of ads are most likely to lead to purchases; (c) analyzing and optimizing our clients' proprietary databases; and (d) helping clients detect and prevent fraud and provide "validation" or data hygiene services, e.g., by verifying or removing or correcting old, incorrect or outdated information or evaluating whether an email address recently has been active.

We also use personal information for our own internal purposes -- such as to improve, test, update and verify our own database; develop new products; operate, analyze, improve and secure our Services and our databases and servers. We may aggregate and/or de-identify any information collected for or through the Services so that such information can no longer be linked to you or your device. We may use such personal information for any purpose, including without limitation for research and marketing purposes, and may also disclose such data with any third parties in our discretion.

We describe in section 6, below, how we use personal information collected on our website and for corporate purposes.

MXM Intent may disclose personal information with customers, marketing services and platforms, as well as vendors that help us to provide the Services. This includes sharing in the following ways:

• With Our Clients: We license personal information in various ways to our clients, including personally identifiable information and Audience Segments, when we provide our Services. We may sometimes share personal information with our clients' vendors (for instance, a provider that sends email campaigns on behalf of a client).
• With Our Partners: We also may disclose personal information, including personally identifiable information and Audience Segments, to business and data partners in order to help provide more tailored targeted marketing, advertising and communications.
• With Our Vendors: We disclose personal information to a variety of vendors in order to operate, protect and advertise our Services and maintain our website(s). For instance, we may disclose personal information to our tech, hosting and customer support providers, marketing and advertising providers, other data providers (such as to enhance or verify our information), security vendors, payment vendors (as to our business-to-business information), and other companies that help us deliver, secure or develop our Services.
• Corporate transfers: If MXM Intent or its significant assets are acquired by or merged into another entity, information may be transferred to that entity, and may be disclosed during due diligence in anticipation of any such transaction.
• Affiliates, parent companies and subsidiaries: We may disclose information in our possession with affiliates or subsidiary companies (to the extent we have any).
• As required by law or to protect any person or entity: We may disclose information if we believe that such disclosure is necessary to (a) comply in good faith with relevant laws or to respond to subpoenas or warrants served on us; or (b) to protect or otherwise defend the rights, property or safety of MXM Intent our customers, or any other person or entity.

There are multiple ways that you can opt-out of having your information used to market to you:

First, you may visit our opt-out page here, to have your personal information removed from our database. We will respond as required by applicable law. We may in certain cases (and where legally permissible) require that you verify any of the information that you submit, such as through a verified email. Following an opt-out request, we may retain limited information about you solely for the purpose of maintaining a suppression record to ensure that your personal personal information is not used again for marketing, advertising, or shared with clients, as permitted by law.

You may visit the DAA Webchoices tool at https://youradchoices.com/ to learn more about this type of advertising and how to opt out of targeted advertising on websites by companies participating in the DAA self-regulatory program. In addition, many websites and advertising platforms recognize a "GPC" signal, which may be deployed on a browser or through a browser extension, as a means of honoring a "do not sell" request. Where required by applicable law, we treat opt-out preference signals, such as the Global Privacy Control ("GPC"), as a valid request to opt out of sales or sharing of personal information associated with that browser or device. For more information on this method of "opting out," please go to https://globalprivacycontrol.org/.

If we market to you by email, in our corporate capacity, you may "unsubscribe" from our marketing emails through a link placed in your emails. you can opt out by following the instructions located at the bottom of such emails. Removing your name from the email list may take a reasonable amount of time. Please note that, regardless of your request, we may still use and disclose certain information as permitted by this Privacy Policy or as required by applicable law. For example, you may not opt out of certain operational emails, such as those reflecting our relationship or transactions with you.

You can also opt out of Google Analytics and customize the Google Display Network ads by visiting the Google Ads Settings page from each browser. Google also allows you to install a Google Analytics Opt-out Browser Add-on for each browser.

Cookies and How We Use Them

On our own corporate website(s), MXM Intent and its business partners use certain industry-standard technologies, including cookies and similarly functioning technologies, which we describe below.

We may work with third parties or service providers who use cookies to help us advertise or market our own services (e.g. for purposes of tailoring ads, or placing browser cookies). We may also work with third party advertising and marketing platforms who use cookies in combination with our own Audience Segments (or coded versions of our Audience Segments), These platforms with whom we partner in turn may set and access their own cookies, pixel tags and similar technologies on your browser, which may have varying expiration periods. Those platforms may, likewise, collect various types of information about your browser, device, or browsing activities through use of these technologies.

A "cookie" is a unique alpha-numeric code that is transferred to your device browser to track behavior on a website (or in viewing an ad), and recognize you as a return visitor to the websites. We and companies we partner with may use cookies, log files, pixel tags, web bugs, web beacons, clear GIFs, or other similar technologies to collect information about the ways you interact with websites or an ad that you view online. Data collected through these technologies may then be used to monitor the performance of campaigns, or our own Audience Segments, to personalize content and experiences, for other marketing and analytics purposes, and for other lawful purposes.

Information Collected

MXM Intent collects information from users of our website(s) (including any page on which this Privacy Policy is posted) and in the course of conducting and marketing our business, including:

• The domain name and IP address of a user's web browser, as well as a user agent, time stamp and other Information about a user's browser or device.
• Information about what content and pages users access, utilize or visit on our website, or how they interact with our content -- for instance, if they spent a certain amount of time reviewing a particular blog post or description of particular services.
• Information, including personally identifiable and contact information that you provide, which could include (for instance) survey information, sign-up information (e.g., if you sign up for our webinars, events or newsletters), requests for information or meetings, mailing addresses and email addresses, and information through phone calls, at trade shows, during webinars, or during other marketing initiatives and activities.
• If you are our client, we may, for instance, record the manner in which you interact with our Services, what tools you use, and what information you provide or receive, and we may combine or track this information based on your account information, cookie identifiers or other electronic technologies.

Information Uses

We use the information we collect to do the following:

• Create and manage your user account.
• Provide Services you have requested, including our websites.
• Respond to and communicate with you (including regarding news and updates about our services).
• Send you offers and ads for products and services, when you browse the website(s) or other companies' websites on the Internet (such as to "retarget" you with marketing communications about our Services), or through other media and communication channels such as email.
• Send you offers and ads for products and services of partner brands, or other offers we believe may be of interest to you, such as invitations to events and webinars.
• Perform data analysis (including market research).

We may combine the information with other personal information we obtain from third parties, publicly available sources, and any other product or service we provide to further improve the relevance and effectiveness of products, and advertisements offered, including (but not limited to), those provided on or through our services.

Information Disclosures

We may disclose the information we collect about you, as described in this Section, as follows:

• We may disclose the information to vendors who help us deliver the services you request or we provide. For instance, we share the information with tech and customer support providers, marketing and advertising providers, other data providers (such as to enhance or verify our Information), security and data hygiene vendors, payment vendors (as to our business to business information), and other companies that may help us deliver or develop Services.
• We may disclose the information to communicate with you and market to you, including through email, direct mail or display media.
• We will disclose your personal information (or other information) if we believe in good faith that we are required to do so by law, regulation or other government authority or to protect the rights, safety or property of ourselves or any person or entity. We may also cooperate with law enforcement agencies in any official investigation and we may disclose any Information to the requesting agency in doing so.
• If all or substantially all of our assets, are purchased by another company (such as in a merger, consolidation, restructuring, the sale of stock and/or assets, or other corporate change or financing transaction), the information in our possession will likely be transferred to the successor entity. We also may share the information during the course of any due diligence process leading up to any such transaction.
• Our website(s) use cookies and similar technologies, both for its internal and operational purposes and to market to you (such as to retarget ads to you when you visit other sites across the Internet).

Certain states have passed state-specific privacy laws that grant residents of their state's particular privacy rights. These states include California (as to which a separate "Addendum" is provided below), as well as Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, Nevada, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia. A useful privacy "tracker" as to the states that grant privacy rights is available at https://iapp.org/resources/article/us-state-privacy-legislation-tracker/. If you live in one of these states, you may have the following rights with respect to your "personal information" or "personal data" (as such terms are defined under applicable law, and collectively referred to herein as "personal information").

Namely, you may have the right to ask that we:

• Provide you access to and/or a copy of certain personal information we collect about you, or that we have sold about you (and/or the categories of information collected or sold). In some states (such as Minnesota and Oregon and in certain cases Rhode Island), this includes a right to the specific third parties that have received your personal information (which may be conditioned upon other rights that we have, such as a right not to have trade secrets disclosed).
• Correct or update personal information we hold about you. We may process a "correction" similar to a "deletion" if we cannot sufficiently verify your identity.
• Delete certain personal information we have about you, which may also be referred to as the right of "erasure" under some laws.
• Opt you out of the sale or sharing of personal information, or processing of your personal information for purposes of profiling in furtherance of decisions that produce legal or similarly significant effects, if applicable.

You generally have the right to not be discriminated against for exercising your rights. You also have the right to disclosures, as we provide in the Policy about the types of personal information we collect and disclose, and from and to whom.

How to Exercise your Privacy Rights.

You may submit requests to exercise your right to information/know, access, correction, or deletion by going here.

You can submit requests to opt-out of tracking for targeted advertising purposes or other sales of Personal Information here, or by broadcasting the global privacy control signal. If our website detects that your browser is transmitting an opt-out preference signal, such as the GPC signal, we will opt that browser out of cookies on our website that result in a "sale" or "sharing" of your personal information. To download and use a browser supporting the GPC browser signal, click here: https://globalprivacycontrol.org/orgs. If you choose to use the GPC signal, you will need to turn it on for each supported browser or browser extension you use to visit our websites.

We may verify your identity when you request to exercise certain privacy rights. If we cannot verify you, we may be unable to respond to your requests.

Certain personal information may be exempt from such requests under applicable law.

Authorized Agents. You may be permitted to designate an authorized agent to make requests on your behalf. You must provide the authorized agent permission as required by applicable law to make such requests or a power of attorney. We may also follow up with you to verify your identity before processing the authorized agent's request.

Right to Appeal. In certain states, residents have the right to appeal our decision to deny your request, if applicable. If you wish to do this, please send an email to support@mxmintent.com with the word "Privacy Right Appeal" in the subject line.

Opt Out of Targeted Advertising. You may also opt out of targeted advertising, which we may occasionally engage in, such as to "retarget" with information about our services when you visit other websites (which in some states may be considered "selling" or "sharing" personal information). Please see the instructions in Section 4, above, to learn about those "opt out" methods. We do not knowingly sell the personal information of minors under 16 years of age, or deliberately target minors with advertising.

Please be aware that third-party websites accessible or recommended through our Services may have their own privacy and data collection policies and practices. These links and features are provided for your reference and convenience only and do not imply any endorsement of information provided through these third-party links and features, nor any association with their operators. We are not responsible for any actions, content of websites, or privacy policies of such third parties. We urge you to read the privacy and security policies of these third parties.

We maintain organizational, technical, and physical safeguards to help protect the information we collect and use. These safeguards vary depending upon a variety of factors including the sensitivity of the information we collect and use. However, you should be aware that neither we nor any platform can guarantee complete safety.

From time to time, we may update this Privacy Policy. Any changes to it will become effective when it is posted to our website. Please check back to learn of any changes to this Privacy Policy.

Your information may be transferred to, stored in, accessed from, or processed in the United States or other jurisdictions in which we or our service providers maintain facilities. You understand that these jurisdictions may have different data protection regimes than in the country in which you are located and may not be equivalent to, or as protective as, the laws in your home jurisdiction.

If you have questions related to this Privacy Policy, or regarding our products or services, please contact us:

MXM Intent, LLC. 30 N Gould St. Ste N, Sheridan, WY 82801

Email: support@mxmintent.com

We appreciate your comments and questions regarding MXM Intent's privacy practices.