Playbooks, teardowns, and notes on intent-based advertising.
Intent signals tell you who's shopping right now — not who might buy someday. Here's how they're captured and why they beat lookalikes.
Broad targeting burns budget on people who'll never buy. Here's the math behind why narrow, refreshed intent lists lift ROAS.
A quick decision guide for choosing between a $100 local list and a $500 national list, based on your service area and margin.
